Sleazenation rebrand concept
Themes - Community, Cultural Evolution, Nostalgia, Physicality
Key Skills - Audience & Contextual Research, 360 Conceptualisation, 3D Design
In this project I explored the hypothetical relaunch of Sleazenation, with the opening of a pop up kebab shop as the main marketing vehicle.
I found that the pop ups best targeting my audience mostly involved food, and had more interactive aspects as opposed to a gallery style space. Due to this, I proposed to take over a kabab shop for a month. The walls would be covered in art featured in the new issue of Sleazenation, serving as a gallery whilst also making it “Instagrammable” spreading publicity on social media.
I chose a kebab shop as it’s the classic stop off on the way home for clubbers and night owls, an homage to the magazine’s roots whilst, if you’re not a clubber, having to make the effort to visit the pop up at night adds an element of exclusivity.
The rebrand also came with a new physical publication which would be distributed quarterly. The magazine would come in a box and contain ‘souvenirs’ playing into the microtrend of souvenirship and collecting, along with letter’s from fellow readers. This aimed to make the publication more of an experience and be regarded as collectors items.
