Sex Power
Themes - Feminism, Social Justice, Body Politics, Community, Sex, Empowerment
Key Skills - Creative Direction, Collaboration, 360 Conceptualisation, Adobe Suite, Photography, Videography, Visual Researching
In this project I aimed to explore the tension between female sexual empowerment and the male gaze by creating a series of moving visual imagery to reclaim female control over our own sexual power. I intended to glorify this practise so that its appeal extends to the everyday woman, to garner change in how women perceive and celebrate themselves.
Each moving image in my series was conceptualised around what the individual model felt empowered by. This model felt uplifted via her ability to multitask in her career. Subsequently, I focused on multitasking in the visual research & development of this image.
I planned a 360 approach to circulate the moving image series and impact metropolitan women with a lasting effect. The multiplatform rollout involved, Playboy’s website, social media, video billboards and a physical event.
